Following on from our chat with the Founder of Feast last week we managed to grab 5 mins with Edward East from Billion Dollar Boy. This is what we found…

Tell us about Billion Dollar Boy

Billion Dollar Boy is a next generation influencer media business. We combine creativity, technology and a global network of influencers to publish content and drive engagement across social media at scale to increase your ROI.

How old where you when you first tried a venture?

18, I started a website called Colour it Green to help people sponsor chunks of the rainforest. It was inspired by the incredibly original, brilliant and successful Million Dollar Homepage. We raised over £18,500 for the charity Rainforest Concern through the site while I was in charge (6 months) and then I handed it over to them to run full time.

Do you have any role models?

I am very fortunate to have access to advice and guidance from many successful businessmen. It’s important to bare in mind opinions from many different sources when making decisions, consider their opinions’ positives and negatives and based off that analysis you can make an informed and calculated decision.

Who has taught you the most?

When it comes to business my father has been there to support me every step of the way and without his support it would have been impossible to grow Billion Dollar Boy.

Which one failure did you learn most from?

Failure can and should be considered progress towards a better outcome. So, rather than identifying one particular failure, I would prefer to say that I am learning all the time and improving.

If a plaque had to go up in one coffee shop/restaurant/bar saying Billion Dollar Boy was founded here where would it be?

Kings Road Cafe, Beverly Hills.

What is the best thing about working at Billion Dollar Boy?

The team, growth and challenge of growth.

London or Sydney?

London!!